For Australian buyer's agents
Know your buyer. Know the property. Match them properly.
NestKey is the complete CRM for Australian buyer's agents. It captures what your buyer actually wants, reads what a listing actually offers, and matches the two with reasoning you can send straight to your client.
- Free 20-minute call
- No commitment
- Founding agents set the build order
The problem
You did not start an agency to do data entry.
The client work is the part you are good at. It is everything around it that eats the week: the enquiries, the notes, the sifting, the write-ups.
The admin runs the day
Enquiries answered by hand, notes in three places, and a spreadsheet doing the job of a CRM. The whole business runs on you remembering things.
The brief lives in your head
What a client really wants, the no-gos and the soft preferences, rarely survives a form. So every shortlist starts from memory, and the good detail leaks away.
Every shortlist is built from scratch
Listings sifted one at a time, then the same careful write-up produced again for the next client, while the fee quietly needs justifying all over again.
Why NestKey
Context is the whole trick.
Most of the work of a buyer's agent is holding two pictures in your head at once: what this buyer actually wants, and what this property actually is. NestKey holds both, properly, and puts them together.
Rich buyer context
Captured at the intake form and deepened through onboarding, then held as a living brief instead of a form somebody filled in once. The must-haves, the no-gos, and the softer preferences that never fit a dropdown.
Rich property context
The browser extension reads any Domain or realestate.com.au listing and pulls out what the brief actually cares about, not just the advertised fields.
Matching, with reasoning
Every property scored against that specific buyer's brief, and ranked. Not just a score, but a written rationale for why it fits, ready to send straight through to them.
Your buyer sees the thinking, not just the listing.
Writing up why a property suits a particular client is the slow, thoughtful work you would do by hand. NestKey does the first draft. And when the buyer reads it, they see the work: including the criteria they never thought to name, but recognise the moment they see them. That is the moment an agent stops looking like a search service and starts looking indispensable.
Buyers who see the work refer the work.
Everything you need to run your buy-side business, in one place.
Not a bolt-on to something else. This is the whole thing, and it is running today. You will see all of it on the call.
Running your business
- CRM and sales pipeline. Full client history, notes, properties and communications in one place.
- Client boards. Drag-and-drop Kanban with automatic stage progression, so you can see where every client is at a glance.
- Deal checklist. Every deal tracked from acceptance to keys collected, with customisable steps and overdue alerts.
- Client brief. A living, versioned brief that gets richer as the search sharpens.
- Communication hub. Every email to a client in one place, incoming and outgoing, with delivery status.
Winning the client
- Buyer intake and qualification. Every enquiry arrives as a structured brief, scored so you know who is worth your time.
- Lead forms and funnels. Capture enquiries from your site, or share as a link or QR code.
- Instant buyer response. A personalised reply the moment an enquiry lands, at any hour.
- Resource packs. The right guides to the right buyer, automatically, with visibility of what they opened.
- Knowledge base and FAQ chat bot. Answers buyers on your site from your own material, in your words, and never invents.
- Discovery call booking. Straight into your real calendar, with reminders and call-prep notes written for you.
Running the search
- Browser extension. Reads any Domain or realestate.com.au listing and pulls out what the brief actually cares about.
- AI match scoring. Every property scored out of 100 against a specific buyer's brief, ranked and filterable, with written reasoning for the score.
- AI property research. Listings read and analysed against the buyer brief, not just the advertised fields.
- Cross-client matching. Every property you look at is scored against all your active briefs, not just the one in front of you.
Automation
- Email campaigns. Sequences and broadcasts that run without you.
- Journey automation. Drag-and-drop workflows with triggers, actions and wait steps. New enquiry, welcome email, wait three days, follow up, hands off.
- Automated selling-agent outreach. Contact selling agents across your buyer's target suburbs in one click, with personalised templates and response tracking.
What your clients see
Your clients meet an agency that has its act together.
All of this carries your brand. From their very first message to the shortlist landing in their inbox, your buyers experience an agency that looks organised, attentive and expensive.
An answer at 10pm, not next week
Your buyer enquires after dinner and hears back straight away, personally, with a resource pack matched to their situation rather than a generic brochure.
A portal with your name on it
They follow the search in a branded portal that carries your agency, not ours. As far as your client is concerned, this is your platform.
The thinking behind every shortlist
Each property arrives as a polished, branded write-up with the reasoning for why it suits them. They see judgement, not a forwarded link.
You stay in their world afterwards
Branded newsletters and re-engagement keep past buyers warm, so the people who already trust you hear from you again.
What is coming next.
None of this exists yet, and we will not pretend otherwise. It is what we intend to build, and founding agents get all of it as it ships, at no extra cost.
Suburb and location intelligence
Research any Australian suburb without leaving the platform, with risk layers, overlays and neighbourhood data mapped against a property.
Off-market email automation
Forward an off-market email and it becomes a structured listing, matched against your buyer briefs.
Automated due-diligence checks
Flood, bushfire, heritage, zoning, easements and overlays run against an address.
Price modelling and comparative market reporting
Comparable sales, holding costs and indicative projections.
Compliance workflow support
Client onboarding with compliance steps built into the flow.
SMS
Currently email only.
Mobile app
For the days you are running between inspections.
Integrations with other CRMs
For agencies that need NestKey to sit alongside an existing system.
This order is not fixed. Founding agents tell us which problem to solve next, and that is the order we build in.
Founding agents
Join the first flock.
The founding rate exists because you are coming in while we build. That is the trade. Wait until every last feature is finished and you are simply a customer paying the full price. Come in now, help decide what gets built, and your rate never moves again.
You set the build order
Tell us which buyer's agent problem to solve next and that is the one we build. Founding agents decide what comes off the roadmap first.
Shaped around your agency
Boards, columns, stages and workflows adjusted to match how your business actually runs, at no extra cost. We are small enough to genuinely mean that.
The whole platform, and everything next
All of it as it stands today, plus everything on the roadmap as it ships, with nothing added to your rate.
A direct line to the people building it
You talk to us, not a support queue. When something is wrong or missing, you tell us and we move on it.
Locked for life. Your rate never rises, however big the platform gets.
Month to month. Cancel anytime, no lock-in contract.
Everything on the roadmap included as it ships.
One month, money back
Pay for the first month. If you are not happy with what we have built at the end of it, we refund you. No conditions.
10 founding spots. All prices in AUD.
See it in action
Run the whole business in one place, and show your clients the thinking behind it.
The call is free, runs about twenty minutes, and there is no pitch. Bring a real buyer brief and we will show you what NestKey makes of it.